Glossary
Co-promotion
Last updated 10 December 2007
Description
Two or more companies sell the same drug under the same trademark.
This involves combining resources to promote the product under one name.
In pharmaceuticals, two companies launch a single product under the same brand name with the same price and a single marketing strategy.
One of the partners is usually has a licence to exploit the product and the other partner is the originator or licensor.
Examples
None.
See Also
Scorecard Index
Deal term reports
The information you provide is excellent and we look forward to doing more business with you in the future
...You have published very timely and interesting materials.... I am excited.... It is an excellent publication and pretty well up to date...
CurrentPartnering Reports
The latest reports on best practise for dealmakers available from CurrentPartnering
Quick links
Contribute
CurrentPartnering is always seeking new contributions or updates to the glossary. Contact us now.