Tag Archive | "co-marketing"

Co-promotion and Co-marketing Agreements in Pharma, Biotech and Diagnostics

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The Co-promotion and Co-marketing Partnering Terms and Agreements in Pharma, Biotech and Diagnostics report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading healthcare companies.

Revised and updated 10th edition, includes:

  • Trends in co-promotion and co-marketing deals
  • Co-promotion and co-marketing agreement structure
  • Co-promotion and co-marketing contract documents
  • Top co-promotion deals by value
  • Top co-marketing deals by value
  • Most active co-promotion dealmakers
  • Most active co-marketing dealmakers

This report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors.

Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2009 to end of May 2014.

The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

Understanding the flexibility of a prospective partner’s negotiated deals terms provides critical insight into the negotiation process in terms of what you can expect to achieve during the negotiation of terms. Whilst many smaller companies will be seeking details of the payments clauses, the devil is in the detail in terms of how payments are triggered – contract documents provide this insight where press releases and databases do not.

This report contains a comprehensive listing of all co-promotion and co-marketing deals announced since 2009 as recorded in the Current Agreements deals and alliances database, including financial terms where available, plus links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by companies and their partners.

Contract documents provide the answers to numerous questions about a prospective partner’s flexibility on a wide range of important issues, many of which will have a significant impact on each party’s ability to derive value from the deal.

 

Co-promotion and Co-marketing: recent partnering industry trends

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This article reflects on the latest industry trends in the co-marketing and co-promotion dealmaking in the biopharma sector.

Two major forms of joint marketing are used to promote a product on the market, namely co-promotion and co-marketing. They are also referred to as joint marketing alliances. Read the full story

Co-marketing

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Co-marketing is where two or more pharmaceutical companies sell the same drug under different trademarks. Read the full story

Co promotion agreement for Zonatuss (benzonatate capsules)

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Vertical Pharmaceuticals, Inc. Announces New Co-promote Agreement for Zonatuss™ (Benzonatate Capsules, USP) Read the full story

Co-marketing and distribution agreement for peanut allergy tests

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Thermo Fisher Scientific Expands Access to Peanut Allergy Tests through Co-Marketing and Distribution Collaboration with Quest Diagnostics Read the full story

Merck KGaA / Ono: Co-development and co-marketing agreement for Stimuvax

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Merck and Ono Pharmaceutical form collaborations to develop oral Multiple Sclerosis drug and cancer immunotherapy. Read the full story

Current Partnering launches new report: Co-promotion and Co-marketing Agreements in Biopharma

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York, United Kingdom – January 3, 2008 - Wildwood Ventures Ltd today announced the publication of Current Partnering's new report titled Co-promotion and Co-marketing Agreements in Biopharma Read the full story

Co-branding: a popular form of strategic alliance

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Co-branding is a strategy suitable for consumer brands and OTC products. Read the full story