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Current Partnering launches new report: Co-promotion and Co-marketing Agreements in Biopharma

Posted on 03 January 2008

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York, United Kingdom – January 3, 2008 - Wildwood Ventures Ltd today announced the publication of Current Partnering's new report titled Co-promotion and Co-marketing Agreements in Biopharma.

Current Partnering's Co-promotion and Co-marketing Agreements in Biopharma report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading biopharma companies.

The report provides a detailed understanding and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multi component whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby the products originator takes on a co-promotion/marketing partner in order to maximize a products presence in the marketplace.

"This exciting new report fills a significant gap in the business information available to dealmakers in the biopharma sector," stated Steve Poile, CEO of Wildwood Ventures Ltd. "The report provides the reader with the information required to understand and appreciate the trends, structure and detailed terms involved in co-promotion and co-marketing deals."

This report also contains over 500 links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by biopharma companies and their partners.

Further information about the reports can be found at: http://reports.currentpartnering.com/reports/deal-type-reports/co-promotion-co-marketing-agreements.html

About Current Partnering:

Current Partnering is the leading publisher of reports focussed on partnering and deal making best practice within the Life Sciences. For more information, visit http://www.currentpartnering.com

About Current Agreements:

Current Agreements is a fully searchable online database providing comprehensive access to deals and alliances data from the Life Sciences. For more information, visit http://www.currentagreements.com

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