Current Partnering’s comprehensive listing of terms used in business development.
When I use a word,’ Humpty Dumpty said in a rather scornful tone. ‘it means just what I choose it to mean – neither more nor less.’ Lewis Carroll, Through the Looking Glass
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9
A generic term to describe both co-promotion and co-marketing.
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