Date

10th Dec 2012 - 11th Dec 2012

Location

Radisson Edwardian Heathrow Hotel, Hayes (see on map below)

Type

Training

URL

view event website

Organiser

C.E.L.forpharma

Contact

Marie Stricklesse

marie.stricklesse@celforpharma.com

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By attending, you will learn how to produce reliable sales forecasts and to critically asses the forecasts produced by others. To that purpose you will learn to distinguish between factors that have an impact on the forecasts of pharmaceuticals versus those that don’t (evidence-based), as well as the underlying concepts that explain why. What’s more, you will leave with an Excel-based forecasting tool developed by Gary Johnson so that you can put the learning into practice as of day one.

The expert-trainer for this course is no one less than Gary Johnson, founder and CEO of Inpharmation and renowned consultant for the world’s top pharma companies, and a superb training talent. He published a book on the subject:Sales Forecasting for Pharmaceuticals: An Evidence Based Approach.

By attending this course:

1. You will learn techniques and approaches that have been proven to work best for forecasting sales of pharmaceuticals – and not waste your time on what doesn’t work.
2. You will be able to challenge the forecasts others have produced for you, and produce your own forecasts in most situations.
3. Concepts will be explained in simple, non-mathematical terms. Concrete examples from the pharma industry are used rather than vague concepts.
4. You will leave with a collection of techniques and principles that you can implement easily and immediately after the course.
5. You will receive an Excel-based forecasting tool that integrates all the techniques taught and applied during the workshop. This ensures you leave with real hands-on ability to use the techniques.
6. You will receive Gary’s book Sales Forecasting for Pharmaceuticals: An Evidence Based Approach, which will be a valuable reference to have with you.

What sets The Pharma Forecasting Course apart?

Gary Johnson is an award-winning expert-trainer who:

• Has consulted/forecast for every top 10 pharma company.
• Has forecast for every leading country and major therapy area.
• Is a finalist for the MCA Business Book of the Year Award.
• Is a semi-finalist for the Financial Times Global Business Book of the Year Award.
• Twice won the BHBIA (British Healthcare Business Intelligence Association) best paper award.
• Trained over 700 executives around the world. His presentations are constantly tweaked according to delegate feedback. They have thus evolved over the years so they are easy to understand and consistently get very high customer feedback scores.

Unlike other forecasting courses, in this programme:

• The focus is on techniques and approaches that have been proven to work best.
• Concepts are explained in simple, non-mathematical terms.
• Concrete examples are used rather than vague concepts.
• Delegates leave with a collection of techniques and principles that they can implement easily and immediately.

Who should attend?

The Pharma Forecasting Course is primarily designed for pharma marketers and market analyst functions who want to start off on the right foot in forecasting, as well as for advanced forecasters who want to review best practice and forecast even better. In addition, any marketing support function contributing to the forecasting process, as well as any executive wishing to be able to challenge the forecasts they receive from colleagues, will greatly benefit from participating.

While all course content is obviously relevant for forecasting sales of new products, the concepts and techniques taught at this course can be used for marketed drugs whenever something is happening in their market that may impact sales, e.g. new competitor products, product improvements etc.

Executives from professional services organizations should request approval from Gary Johnson prior to registering to this course.
Please contact Marie Stricklesse, Programme Coordinator, marie.stricklesse@celforpharma.com; tel +32(0)27092241.